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Contact: 

Heather Ward
Subaru of America, Inc.
856-488-5093
hward@subaru.com

Michael McHale
Subaru of America, Inc.
856-488-3326
mmchale@subaru.com 

 

– The Company Also Had Its Best October Sales for Subaru Forester, Legacy and Outback Models – 

Cherry Hill, N.J., November 3, 2009 - Subaru of America, Inc. announced record-breaking October sales. The company not only had its best October sales ever, but also had its best October sales for the Subaru Forester, Legacy and Outback models. 

The company sold 18,169 units in October 2009 versus 12,917 units in October 2008, resulting in a 41-percent gain year-over-year. Subaru had a 13-percent gain year-to-date with 176,590 units sold in 2009 versus 156,706 units sold in 2008. 

Sales for the following models broke all previous October records: the Subaru Forester had a 13-percent sales increase, the Subaru Legacy had a 112-percent sales increase and the Subaru Outback had a 175-percent sales increase.

“The launch of our Legacy and Outback products is gaining momentum and helping to fuel record sales, while the record breaking success of Forester continues,”  said Tim Colbeck senior vice president of sales, Subaru of America, Inc.  “On top of that the 2010 Subaru Outback received the MOTOR TREND Sport/Utility of the Year Award, making us the first brand with back to back winners of this award. Given this powerful momentum we expect our strong sales results to continue.” 

“Subaru products represent the best all-around package in the auto industry today, because of their AWD capability, top safety pick designations by the Insurance Institute of Highway Safety (IIHS) and significantly lower cost of ownership,” said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc.  “In addition, the Subaru Outback and Forester models offer customers all of the utility of an SUV, but with the fuel economy of a passenger car. 

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of approximately 600 dealers across the United States. Subaru boasts the most fuel-efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards.  All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

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The news out of Wall Street may be scary, but Steve John is moving full steam ahead with a new multimillion-dollar dealership for Ocean Honda.

At a ground-breaking party Wednesday for 125 people, he didn’t want to say how much it cost, quipping, “I’ve got to sell a lot of Hondas.”

A two-story, 43,000-square-foot showroom and repair facility like John is building could cost $7 million to $8 million, said Eric Van Olst, Honda’s Northern California sales manager. That doesn’t include the cost of the 4.2 acres on Soquel Drive near Home Depot and Safeway, which is nearly twice as large as the existing dealership in Capitola.

Ocean Honda’s new home is one of four large Honda dealerships under construction in Northern California, said Van Olst, who predicted car sales would rise slightly in 2009, when the 4-door Insight hybrid comes out, and rebound in 2010.

“Honda sales nationally are up 4 percent this year, while sales in Northern California are down 5 percent, still better than overall vehicle sales, which are off by 15 percent.”

John, 44, plans to hire more employees by the March opening because he’s expanding service bays from 16 to 28. He employs 77 people now.

“We didn’t steal him away,” county Supervisor Jan Beautz said of John and his dealership. “He needed more space.”

The move will shift sales tax revenue — potentially 1,200 cars a year — from Capitola to the county, which Beautz called “wonderful.”

Employees wearing Ocean’s blue shirts donned white hard hats as Mark Fitzpatrick of Valli Construction showed them the progress so far. He pointed out where the dealer will offer a while-you-wait oil change and drive-in car wash. For customers, there will be flat-screen televisions; for employees, new work benches.